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SZCozyLife Operating Model
1. Strict Selection Cooperation Mechanism B2B2C (Vetting Partnership Mechanism)
- Three-tier screening criteria: Evaluate service providers from three dimensions—qualification (licenses/insurance), market user ratings (average score of 4.8+), and foreign service experience (bilingual support)—with an elimination rate exceeding 85%.
- Dynamic elimination system: Monthly KPI assessment (complaint rate ≤ 5%, service completion rate ≥ 95%, response time ≤ 30 minutes, multilingual capability) to ensure service quality.

2. Digital Integration Platform
- One-click multi-service booking: Users can book a combination of services such as visa processing, renting accommodation, and cleaning through the website.
- AI intelligent matching: Recommend personalized service packages based on user profiles (e.g., nationality, family structure, occupation, cultural background, residence duration + AI demand prediction) to achieve 'thousand faces, thousand recommendations' service suggestions, improving matching efficiency by 60%.
- Basic services (cleaning, repairs, etc.) attract traffic, while high-margin services (cross-border relocation, tax agency, business visas, etc.) generate profit.

3. Two-End Quality Control
- Service provider end: Require regular participation in cross-cultural training (such as Western kitchen cleaning standards, religious dietary taboos, communication methods with foreigners, etc.).
User end: Real-time service tracking + bilingual customer service intervention, with problem response time < 15 minutes.

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Industry Outlook

Shenzhen, as a global hub for technological innovation, has seen a continuous increase in its foreign population: by the first half of 2024, the number of foreigners entering and exiting reached 3.002 million, up 122.7% year-on-year, with over 60% of these visits for business, study, or permanent residence.

Trillion-level market potential: The scale of China's living services market exceeds one trillion RMB, with at-home service growth rates reaching a 100% annual increase (data from Meituan, 2023).

Payment convenience drives consumption: In 2024, the total consumption by foreigners in Shenzhen amounted to 17.869 billion yuan (up 78% year-on-year), with WeChat Pay transactions for foreign cards increasing by 1.8 times.

Essential needs of foreign users: Over 800,000 foreigners reside in China long-term, and 75% face difficulties finding reliable services (survey by iiMedia, 2024).

The global market size for international relocation services reached $12.5 billion in 2024, expected to grow at a compound annual rate of 8.4%, surpassing $25.3 billion by 2033.

Asia-Pacific region as a core growth pole: It holds 38% of the global market share (2023), with China leading global growth due to policy openness (such as a 78% year-on-year increase in foreign spending in Shenzhen) and demands for industrial upgrading.

Globalization needs of enterprises: There has been a surge in expatriate employees from multinational corporations, with an increased willingness among foreign executives to stay in China, driving demand for B2B service packages (e.g., visa processing, housing, tax services).

Policy benefits: The Ministry of Commerce's 'Opinions on Empowering Living Services through Digital Platforms' supports platform integration and subsidizes compliant companies. The State Council's 'Stabilizing Foreign Investment Action Plan for 2025' requires improving the convenience of work and life for foreign personnel.

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Conclusion  

SZCozyLife is not just a service platform – it's a cultural bridge. By leveraging China’s booming life-service market and addressing the unmet needs of expats, we are positioned to become the indispensable partner for global talents in China. With scalable technology and localized empowerment, we invite visionary investors and service providers to co-create the future of expat-centric living